Search Lab.Found by Google. Cited by the answer engines.
We run technical SEO and answer engine optimisation so your pages rank in search and are cited by ChatGPT, Perplexity and Google AI Overviews. We measure citations as well as rankings, and we ship the fixes rather than filing a report.
Build · Run · 24/7
01What we build
What the Search Lab builds.
Archetypes, named by what they do. Every engagement also carries the standards we apply in every lab.
- 01
Technical SEO foundations
Crawlability, rendering, Core Web Vitals, internal linking and index hygiene, fixed in the codebase rather than listed in a spreadsheet.
- 02
Entity and schema graphs
Structured data that describes your organisation, people, products and services consistently, so machines can tell who you are.
- 03
Answer-ready content
Question-led pages and original data that answer engines can quote, written with your experts rather than around them.
- 04
AI citation tracking
Scheduled checks of how ChatGPT, Perplexity, Gemini and AI Overviews answer the questions that matter to you, and whom they cite.
- 05
Search for the sites we build
SEO and AEO run month by month for platforms built in our other labs, by a team that knows the code.
- 06
Revenue attribution
Search connected to pipeline and revenue in GA4 and your CRM, so effort follows value rather than visits.
02Services
Services and deliverables.
Concrete scopes with named outputs, so you know what you will hold at the end of each stage.
Technical audit and fixes
A crawl and code-level audit, followed by a prioritised fixes pull request instead of a PDF.
- Crawl report
- Prioritised fixes PR
- Core Web Vitals plan
AEO programme
Entity, schema, llms.txt and content work aimed at being the clearest source on the questions you care about.
- Entity and schema graph
- llms.txt and crawler policy
- Question map
Content and data studies
Original research and expert-led articles that earn links and citations on merit.
- Editorial calendar
- Data studies
- Expert interviews
Monthly search operations
A weekly automated report from GA4 and Search Console, a monthly review and a rolling fixes backlog.
- Weekly report
- Monthly review
- Rolling fixes backlog
03Live tool: SEO and AEO audit
Audit a page.
A fast check of the foundations search engines and answer engines rely on. It points at what to fix first; a full audit goes much deeper.
04Lab standard
The A* standard for this lab.
On top of fixed-price discovery, a named lead, code you own, test gates, observability, written decisions and an SLA-backed run retainer, this lab adds:
- 01
AI citation tracking across engines
We record which engines cite you, for which questions, and which competitor they cite when they do not.
- 02
An entity and schema graph
One consistent, validated structured data model across the whole site, not a plugin's guesses page by page.
- 03
llms.txt and a crawler policy
A considered stance on AI crawlers in robots.txt, plus an llms.txt that points models to your best sources.
- 04
Original data studies
Research only you can publish, which is what answer engines and journalists prefer to cite.
- 05
Revenue attribution
Reporting that ties search to enquiries and revenue, so the next month's work goes where the value is.
05Human sign-off
Where people sign off.
Automation crawls, checks and drafts. Credibility in search comes from real expertise, so the human parts stay human.
- Editorial voiceYour experts and editors own the voice. Drafts can be assisted; everything published is approved by a person.
- First-hand expertiseE-E-A-T rests on real experience, so we interview your specialists and credit their knowledge properly.
- PR relationshipsJournalist and partner relationships are built by people, with people.
- Honest forecastsNobody can guarantee rankings or citations. We commit to the method and report results as they are.
06FAQ
Questions, answered.
What is the difference between SEO and AEO?
SEO earns positions in search results. AEO earns citations inside AI answers from ChatGPT, Perplexity, Google AI Overviews and Copilot. They share foundations, but AEO rewards clear entities, structured data and passages that answer one question well.
Can you guarantee rankings or AI citations?
No, and you should be wary of anyone who does. We commit to a method, publish what we change and report the outcome honestly.
Do you work on sites you did not build?
Yes. Most search work starts with an audit of an existing site, and fixes arrive as code changes your team or ours can merge.
How do you measure AEO?
We run a fixed set of questions across the major answer engines on a schedule and record which sources they cite, alongside Search Console, GA4 and CRM data. Our AEO guide sets out the method.
08Contact
Tell us the questions you should own.
Your first call is with an engineer from the Search Lab, not a sales script. Bring the system, the deadline and the constraints.
hello@aurionlabs.io